How Concepts Of Fate Explored In Oedipus English Literature Essay

How Concepts Of Fate Explored In Oedipus English Literature Essay Fate and free will both play an integral role in Oedipus life. In Oedipus, Sophocles points out the old Greek belief that fate cannot be escaped even though a man has freewill and choice. Despites a man free will it is fate that will eventually prevail. But was Oedipus a victim of an inevitable fate or did he create his own destiny through his free will? Oedipus just like Laius and Jocasta tries to escape his fate by acting on his freewill. Laius had tried to escape his fate by trying to kill the child who was meant to kill him, but does not succeed. Oedipus too tries to escape his fate by running away from Corinth after he was told of the oracle that said he is to mate his own mother and murder the father who gave him life. Afraid and of course believing the oracle he runs away in order to escape it. But by doing so, he is unaware that he has actually taken a step closer to his own destruction. This is proved when on his way to his new life, he unknowingly kills his own father Laius and fulfills a part of the oracle. He then goes on and takes over Thebes and marries his own mother and hence fulfills the first oracle. However, Laius and Jocasta had a chance which Oedipus didnt. They were given a warning saying that they should not produce a child. But Laius was overcome by a momentary lust (Oedipus Tyrannus notes- Pg 90) and thus lef t his son to face the consequence of his action. Jocasta and Laius can also be seen as a perfect evidence of freewill. It was their choice of action that led to their destiny. Their fate was never certain. They were given a warning but ignored it and went against gods will. Their choice of action shows that it was freewill that created their destiny. However, we can also say it was their fate because the warning itself had mentioned their fate. Moreover, they get their punishment for going against god; Laius is killed by his own son and Jocasta marries not only her own son but also the murderer of her husband. The play shows that the gods are in control, and not men (www.slashdoc.com). Furthermore, the play can also be looked at as the fate of Laius and Jocasta since they were the one who ignored the oracle and made a mistake. Oedipus just seems like someone guiding them to their fate. Their ill-fate was the punishment for avoiding the warning and acting on their freewill. So, therefore, we can also say that Oedipus was just a vict im of his parents curse, the curse of your mother and father, a double blow (pg 33 Line -417). At the beginning of the play, when there is a plague in Thebes, we are told about the new oracle from Creon. He coveys the oracle that in order to get rid of the plague, the murderer of Laius must be found. Here we can say that it is his freewill thats creating his destiny because Oedipus could have waited for the plague to end and not send Creon to seek help from Apollo, but he does. This shows him acting with freewill and shows that man is reliable of his own actions. However, on the other hand, we can also say it is fate because it was meant to happen. There were two things he could have done; one was to wait for the plague to end and the other to send Creon to seek help from Apollo. But he goes for the one that leads him to his destruction. So we can say that its fate and is taking him towards his downfall. He does exactly what a good king should have done but doesnt realize that he is pushing himself closer to his downfall. Also, after he learns of the oracle, he could have sear ched for the murderer slowly and quietly but he curses the murderer which in actuality is him cursing himself , I also pray that this unknown doer of this deed, whether he acted alone or with accomplices, may wear out his wretched life in abstract misery(pg 23 Lines 246-278). This symbolizes that freewill is just a road to ones fate. The agon between Oedipus and Tiresias brings out a lot of Oedipuss flaws. His harmatia include arrogance, violence, pride and his quest for truth. In this scene Tiresias continuously warns Oedipus not to ask more, but Oedipus does. The scene creates a lot of tension and Tiresias foretells a lot Now you see clearly but then you will see darkness (Pg 33 line -419). But Oedipus does not pay any heed to this and mocks Tiresias blindness. We can also say that Oedipuss harmatia led and contributed immensely to his downfall. Even after hearing a lot, he is still ignorant and is committed in finding the murderer. Here too he could have stopped his enquiry and saved himself but he doesnt and thinks he is doing the right thing but has no idea of what waits for him. Consequently, he continues pushing himself forward. Jocasta tries to calm Oedipus down by telling him that no one who is mortal has the power of prophecy (pg53 lines-788-789). She also provides an evidence for this by telling him of the old oracle and adds that Laius was not killed by his own son but by robbers and as for the child they had thrown him away with his ankles pinned together. And for the first time realization hits Oedipus, and he cries, Oh. What a wretched I am! It seems I have exposed myself to a terrible curse, without knowing it.(pg 55 lines 744-745). But Jocasta assures him that Laius was killed by robbers and not a single man. Even after knowing so much Oedipus is still persistent in finding the whole truth. He now waits for the shepherd who had witnessed Laius murder and calls him hes only grounds for hope (pg 61 lines836). But in reality the shepherd is the one who opens the gate to his ill-fate. The chorus then, in the 2nd STASIMON reminds us that the laws of the land is in the gods hand and not men The laws pres cribed for these are sublime ,and were given their birth in the clear air of heaven, Olympus (pg 65 lines 865-867). While they are waiting for the servant, a messenger comes by and informs that Polybus is dead and later adds that Polybus was not Oedipuss father Polybus was no relation of your (pg 75 line-1016). Just then Jocasta realizes that the oracle has come true, and begs Oedipus to stop his quest. But as always Oedipus doesnt listen and misunderstands Jocasta. Jocasta leaves calling him an unhappy man. The herdsman then comes into the scene and at first refuses to tell the truth. Like Tiresias and Jocasta, he too warns him to stop but Oedipus doesnt. The herdsman then confirms Oedipuss identity (that he is Laius son) and thus breaks the shield that had been there till now that had kept Oedipus away from his ill fate. Having realized what he has done, Oedipus cries Oh, oh! The whole truth has come out. Light may this be the last time I look at you (pg 8 lines 1182- 1123). The chorus then reflects on the illusionary qualities of mans happiness and the futility of mortal life. Even someone who appeared so pre-eminently successful as Oedipus has shown this by falling victim to terrible suffering. (pg 86 notes). We are then told about Jocastas death. Jocasta suicide is purely freewill since her fate was never to die but to marry her son. So her decision to die was not her fate but her choice; her freewill. At the end of the play, Oedipus blinds himself and when the chorus asks him what had made him do so, he replies, Apollo, it was Apollo, my friends (pg 97 lines 1328). But the hand that struck them was mine (pg 97 line-1331). He now understands his fate and takes responsibility for his actions and is guilty for killing his father and marrying his mother. Even though we know that Oedipus killed his father and married his mother, we as an audience feel pity for him because he didnt do anything deliberately. The characters in the play were not fully responsible for their actions. In the play, fate and freewill both worked together towards Oedipus destruction. Every action he took, lead him to closer to his destruction. Thus we can conclude that freewill is just a road that leads to ones destination. In the end all the oracles are proved right and it is proved that fate is inevitable and humans are controlled by god and despites a mans freewill, it is fate that prevails. AS English Literature Unit 2 Dramatic Genres Oedipus Coursework First Draft Jesika Limbu

Axe Spray Commercial Essay

I chose the â€Å"Axe  Effect – Women – Billions† (Axe Spray) video advertisement because it draws its male audience into the commercial because of all the gorgeous women in it. its a brand of male grooming products, owned by the British/Dutch company Unilever and marketed towards young males. This company has been selling this product since 1983. Unilever is a British–Dutch multinational consumer goods company. Its products include foods, beverages, cleaning agents and personal care products. Unilever were unable to use the name Axe in the United Kingdom and Ireland due to trademark problems so it was launched as Lynx (called Axe in America). The commercial is 58 seconds long and the setting of the commercial is like a Caribbean terrain look. Trees, forest, mountains, and clear blue beaches. The advertisement is successful at capturing and holding the viewers attention because of what they used in the commercial. The commercial consist of these overly attractive women in two piece bikinis that are symbolized as warriors. They’re running/fighting going through all types of obstacles such as, running down mountains/valleys, swimming across the ocean, running through forest pushing each other just to get to one thing. That one thing is a man on this beach by himself spraying two bottles of axe on his body. It looks like he knows what the outcome will be at the end, and he has a big smile on his face while spinning slowly in circles. The music is that intense opera music in all action movies during the climax. There are 3 types of girls in bikinis. If you pay close attention the brunettes are the girls in the red bikinis. The blondes are the girls in the green bikinis, and the blue/black bikinis are a mix of both brunettes and blondes. The commercial speaks for itself. It is intended for males to believe that, if you spray this product on your body, it makes a the ladies want you. This advertisement creates a seduction type sexual feeling. The target audience for this product is pushed towards young adult males, by getting more females and also smelling better. The text at the end of the commercial is â€Å"Spray More. Get More. † meaning spray more axe, get more girls. I feel this advertisement is not being honest and truthful about the product because the smell of Axe spray will not have girls fighting and trying to get to you. On the other hand, I don’t know how all girls are, maybe some dig that kind’ of smell on guys. I feel it depends on what girl likes what, not all are the same.

Management: Samsung Electronics

Title of contents Executive Summary 1. 0 Introduction†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦1 2. 0 Political Environment†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. 2 2. 1 government stability†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ †¦ 2 2. 2Government and contribution†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ †¦2 2. 3 Analysis †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦2 3. 0Legal Environme nt†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. 2 3. 1Regulatory framework†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 2 3. 2Business laws †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. 3 3. 3Labour laws †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. 3 3. 4 Analysis †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 3 4. 0 Economic Environment†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. †¦ †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 3 4. 1 Interest rate (%)†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. †¦Ã¢â‚¬ ¦ 3 4. 2 Currency Exchange Rate ($)†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 3 4. 3 Economic Trends/ forecasts†¦Ã¢â‚¬ ¦. †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 4 4. 4 Analysis†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 4 5. 0 Socio-cultural Environment†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. 4 5. 2 Analysis †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. 5 6. 0 Technological Environment†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 6 6. 1Technological infrastructure †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 6 6. 2 Communication networks†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 6 6. Logistics networks†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â ‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 6 6. 4 Analysis†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. 7 7. 0 SWOT Analysis†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 7 8. 0 Recommendations†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. 8 9. 0 Conclusion†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 8 10. 0 References†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 9 Executive Summary This report will discuss whether Samsung Group can establish a company in Malaysia.The report will be divided into two parts: external environment and SWOT analysis of the external environment. In external environment, it provides six sections which are political, economic, socio-cultural, technological and legal environment, each of them gives the analysis and suggestions to Samsung Group. Furthermore, the findings will be presented in the recommendation and conclusion of the report. 1. 0 Introduction Samsung group is the largest electronic manufacturing company in Seoul. The company mainly products electronics such as stylish phones, semic onductor and digital TVs. Samsung 2013) Now the company considering expanding the subsidiary company in kuala Lumpur, Malaysia. This report will focus on detailed analysis about the external environment of Malaysia. The aim of this report is to provide the evaluation of the external environment of Malaysia in context of electronics manufacturing industry. The investigation will report on the political, economic, socio-culture, technology and legal environment of Malaysia. The report will help the company do expansion of analysis opportunities & threats for Samsung in Malaysian electronics industry and assess strengths or weakness of Samsung.The report will discuss the possibility of expanding Samsung group operations in Malaysia. It provides the political, economic, socio-cultural, technology and legal environment analysis. Then it will cover SWOT analysis and provide recommendation. 2. 0 Political Environment 2. 1 government stability Malaysia is a federal constitutional monarchy i n Southeast Asia. The system of government is a legacy of British colonial rule. The head of the state is referred to as the king and selected every five year term.Compared with the other countries, the death penalty is still be in used, therefore, Malaysia’s crime rate is lower. Because of the Consolidate leadership, Malaysia’s political situation keeps stable in recent years, crime rate becomes down. (Malaysia information 2013) It shows the level of government stability in Malaysia is high. 2. 2 Government and contribution Malaysia serves as a bridge between the East and the West and also plays an important role in the world stage by establishing a long-term cooperative relationship with the other ASEAN members, such as China, South Korea and Japan.Government implements several plans and welcome outside investments. (Malaysia government information 2013) 2. 3 Analysis Depending on the political stability and global trading relationships, Malaysia can make a closer op eration with the other countries. With the mutually-beneficial foreign policy, Samsung Company has a great opportunity to operate smoothly in Malaysia. 3. 0 Legal Environment 3. 1 Regulatory framework Malaysia and South Korean do not have the similar legal system, Malaysia’s legal system is based on English common law while South Korean legal system is based on civil law. South Korean government) It means the Samsung Group would not be familiar with the regulatory framework. 3. 2Business laws Although there are some legal restrictions on certain products imported from other countries. (Malaysia business guide) The law allows foreign companies to import raw materials. (Malaysia customers) However, the corruption problem in Malaysia has become much more worse. (Corruption Malaysia’s top enemy) 3. 3Labour laws Malaysia labour laws have improved in recent years, there are age and working hour restrictions in Malaysia. (Malaysia labour law) 3. 4AnalysisThe government holds encouragement on foreign investment in Malaysia which presents an opportunity for foreign companies. However, due to Samsung Group is unfamiliar with the regulatory framework, it exists a threat to Samsung Company. 4. 0 Economic Environment 4. 1 Interest rate (%) The benchmark interest rate in Malaysia is 3. 00 percent. (Malaysia interest rate 2013)Malaysia’s interest rate is likely to keep unchanged in these years. (RUPA 2013) South Korean’s benchmark interest rate is 2. 75 percent. It means that the interest rate in Malaysia is higher than that in South Korean. Central bank rates) 4. 2 Currency Exchange Rate ($) Based on the exchange rate in March 2013, one Malaysian Ringgit equals 358. 31 South Korean Won. (Themoneyconverter 2013) With the exchange rate increased each year in Malaysia (Trading economics Malaysia 2013), Samsung Company will invest more money in Malaysia in the future due to the cost will be increased. However, it is also a chance for Samsung to earn more money in Malaysia. Therefore, this is not only a threat but also an opportunity for Samsung Company. Malaysian Ringgit to South Korean Won The money converter) 4. 3 Economic Trends/ forecasts Malaysia keeps one of the best economic records among Asia countries. GDP is predicted to rise by 4. 5% in 2013 and increase by 5. 4% in 2014. Over the next decade, GDP is expected to grow by 4. 2% a year on average. According to forecasts, one of the fastest growing sectors in manufacturing industry over the next 10 years will be electrial equipment. (Oxford Economics) Nowadays, Malaysia begins a transition towards a more multi-sector economic that means the economic forecast in Malaysia is strong. 4. 4 AnalysisAlthough the interest rate and exchange rate in Malaysia are high, the international trade ability of Malaysia is still locating in the forefront of the world. This kind of ability makes a great positive impact on the international stage. (Malaysia News 2013) 5. 0 Socio-cultural En vironment Hofstede South Korea Dimension| Malaysia| Managerial Implications| Collectivism VS IndividualIndividual| Collectivism| Work design – The Malaysia employees prefer to work in groups while the South Korea employees prefer to choose personal works.Overall, Samsung Company should organize teamwork to its Malaysia employees. | Power Distance Lower | Higher| Leadership – Power Distance affects the hierarchical order in an organization. Compared with South Korea, Malaysia employees accept hierarchical order more than Australian employees. Therefore Samsung Company’s manager should take autocratic style| Uncertainty Higher Avoidance| Lower| Planning – The planning in Malaysia employees would like clearly aims while South Korea employees prefer relaxed attitudes. It demonstrates that clear rules and regulations are more suitable for local employees. Time orientation Long| Short| Planning–South Korea employees prefer having a long time orientation, however, Malaysia employees are known to prefer having short time plans. Therefore, Samsung Group should set short term targets for its staffs. | Masculinity VS FemininityFemininity | Femininity| Rewards – The Masculinity and Femininity will have an impact on social competition, achievement and success. Both Malaysia and South Korea are similar in this level of Femininity. It shows that Samsung Company can perform female leadership in Malaysia. | (Hofstede, 2013) 5. 2 AnalysisAlthough both Malaysia and South Korea would be inclined to work with females, there are also several differences between Malaysia and South Korea. 6. 0 Technological Environment 6. 1Technological infrastructure Malaysia has the well developed technological infrastructure while (Asia’s New High Tech Competitors) the infrastructure in Malaysia is one of the best in Asia. (Invest in Malaysia) It demonstrates the brilliant infrastructures can maintain the good operation of Samsung Group in Malaysia. 6. 2 Communication networks Compared with South Korean, the telecommunication network in Malaysia is developing faster.Communication network in Malaysia is served by digital and fibre optic technology. (Invest in Malaysia) 6. 3Logistics networks The logistics networks in Malaysia cover sea, land and air transport modes. The Malaysia government will strengthen the management of roads and improve the quality of transport in the future. (Trade and Transport in Malaysia: overview of the logistics) 6. 4 Analysis The great Technological infrastructure, Communication networks and Logistics networks in Malaysia will provide an opportunity for Samsung Group. 7. 0 SWOT AnalysisStrength| Samsung Company has: * good reputation * high-quality products * large scale international corporation * strong financial resource * A strong market influence| Weakness| Samsung Company: * lacks business experience in Malaysia * the shortage of qualified personnel * no stable customers in local market| Opport unities| Malaysia has:Political environment-stable governmental environment -good trading relationshipLegal environment-improvement in labour and business lawEconomic environment-strong economic forecastsocio-cultural environment-similar in female leadershipTechnological Environment- Advanced Technological infrastructure – good communication networks- Convenient Logistics| Threat| Malaysia has:Legal environment-different regulatory framework to South Korea- corruption problemsEconomic Environment-high interest rate in Malaysia-high exchange ratesocio-cultural environment-used to work collectively-higher power distance-lower Uncertainty Avoidance-only achieve short time target| 8. 0 Recommendations Based on the analysis of external environment of Malaysia, it is suggested that Samsung Company should: *continue to produce high-quality products to make good reputation in Malaysia (strengths) * train more new professionals in local market (threats) *use the new technology and the political system to achieve mutual benefit (opportunities) *seek professional legal advices and the lowest cost supplies (threats) 9. 0 Conclusion Political, socio cultural and technological environment constitute opportunities for Samsung Company.However, the threat appeared in the different socio cultural, weak legal environment and the economic conditions will in recession in the future. According to this report, there are still more opportunities than threats. To sum up, from the current market environment, there are many favorable aspects for Samsung Company to be expanded in Malaysia. Word Count:1443 10. 0 References Alphabetical Index of the political entities and corresponding legal systems. 2013. University of Ottawa. www. juriglobe. ca/eng/sys-juri/index-alpha. php. Business area2013 Samsung http://www. samsung. com/au/aboutsamsung/ourbusinesses/index. html South Korean Interest . 2013. Central bank rates. www. bok. or. kr Malaysia information technology reportQ1. 2012 .B usiness Monitor International. January http://search. proquest. com. dbgw. lis. curtin. edu. au/docview/919719232/13D455FB3221B7702F2/1? accountid=10382 Rupa Damodaran 2013. â€Å"Malaysia’s key interest rate expected to remain unchanged in these years. † Business times April 201 82 (11): 14-15. Currency Converter Widget. 2013. XE. COM INC http://themoneyconverter. com/MYR/KRW. aspx Malaysia Interest Rate 2013. .trading economics. http://www. tradingeconomics. com/malaysia/interest-rate Asia’s new high tech competitors. 2013. government statistics http://www. nsf. gov/statistics/s4495/conten3c. htm Invest in Malaysia. 2013 Malaysian investment development authority. ttp://www. mida. gov. my/env3/index. php? page=invest-in-malaysia South Korea economic. 2013. south korea government. www. southkoreagovernment. com Malaysia labour laws. 2013. laws, Accessed Feb 6 www. azminias. com/MALAYSIAN. %20LABOUR%20Lw. doc Malaysia Information. 2013. Malaysia journey. http:// www. tourism. gov. my/en/au Malaysia Hofstede 2013 South Korea Hofstede http://geert-hofstede. com/malaysia. html Malaysia Interest Rate. 2013. Trading Economics http://www. tradingeconomics. com/malaysia/interest-rate Malaysia’s top enemy. 2013. Malaysia story http://www. asiaone. com/News/AsiaOne+News/Malaysia/Story/A1Story20091225-188007. html

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